Australia’s Telstra payphones to double up as DOOH units

In Digital OOH By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend

Myntra’s M.A.C. collection stands out in the outdoor

In Campaigns By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

In Digital OOH By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

Jockey celebrates 141-yr legacy with a unique pop-up museum

In Campaigns By M4G Bureau - September 05, 2017

The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai

Zee Kannada's'Sa Re Ga Ma Pa' calls the tune in the outdoor

In Campaigns By Satarupa Chakraborty - March 22, 2017

The 13th season of the channel's popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH

Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

In Digital OOH By VJ Media Bureau - February 06, 2017

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)

Parag Milk Foods reaches out to people in the East on the'Go'

In Campaigns By VJ Media Bureau - January 12, 2017

The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.

Now, patents for DOOH advertising

In Digital OOH By VJ Media Bureau - January 09, 2017

Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea

Tata Salt and Dalda contribute to Rathayatra pilgrimage in Odisha

In Campaigns By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.

MTV India's Next Top Model Season 2 goes big on outdoor

In Campaigns By Nibedita Saha - July 18, 2016

Bright Outdoor Media executed this out-of-home campaign for MTV\'s popular show India's Next Top Model Season 2