Results For "Out-of-Home-Advertising"
33 News Found
Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame
In OOH News By Rajiv Raghunath - May 23, 2022
Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
In Research By Rajiv Raghunath - May 18, 2022
Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
In OOH News By M4G Bureau - May 05, 2022
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
OOH Capital extends global reach with three new partners
In OOH News By Rajiv Raghunath - January 19, 2022
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Back to school means back to normal: OAAA study
In Research By M4G Bureau - July 05, 2021
The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.
OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow
In OOH News By M4G Bureau - May 27, 2021
OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.
Gold OBIE Winner in Non-Profits & Public Service
In OOH News By M4G Bureau - May 27, 2021
Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’