PATTISON modernises its OOH tech stack with Broadsign

In OOH News By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

Worldcom OOH onboards Ruben Valverde as Head of Operations Europe

In OOH News By M4G Bureau - January 31, 2024

The global OOH specialist strengthens its presence in the European market

Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

Eric Marotel to be the new MD of Worldcom OOH Europe

In OOH News By M4G Bureau - September 12, 2023

Eric will assume the leadership and management of European operations for the development of the group's companies.

Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station

In Digital OOH By M4G Bureau - August 16, 2023

The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.

Gods Reign welcomes Times OOH as Title Partner for Battlegrounds Master Series (BGMS)

In OOH News By M4G Bureau - August 08, 2023

The Esports company hopes to amplify its operations for competitive events in South Asia with this partnership.

Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports

In Campaigns By M4G Bureau - July 06, 2023

The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.

Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023

In OOH News By M4G Bureau - May 09, 2023

Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting

Worldcom OOH appoints Lydia Collins as Head of International Business Development

In OOH News By M4G Bureau - March 20, 2023

The appointment follows the company’s decision to expand its operations in the UK

Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.