HT Leadership Summit marks big presence on Delhi OOH canvas

In Campaigns By Satarupa Chakraborty - December 08, 2016

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign

Posterscope India lifts OOH Agency of The Year award

In OOH News By VJ Media Bureau - December 07, 2016

Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states

Smartphone brand Mi checks in to metro airports

In Campaigns By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience

OOH perfectly placed to stoke E-commerce sales in Europe, says a report

In Digital OOH By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas

People's edgy trends strut on Bengaluru's OOH firma

In Campaigns By Satarupa Chakraborty - December 02, 2016

Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city

Age UK turns to geo-targeted billboards to connect with lonely elders

In Digital OOH By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

UK's Talon launches new benchmarks for OOH advertising effectiveness

In Digital OOH By VJ Media Bureau - November 25, 2016

Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format

Gujarat: Key destination for brands

In OOH News By VJ Media Bureau - November 23, 2016

Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.

"We are looking at a minimum of 10-15% share of total OOH revenue pie"

In Viewpoints By M4G Bureau - November 23, 2016

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.