Uber’s new 'Safety Never Stops' campaign to be live in 5 languages

In OOH News By M4G Bureau - September 25, 2019

The brand’s new 360 campaign will be live across all formats

Digital OOH takes off at Patna Airport

In Digital OOH By Bhawana Anand - September 25, 2019

Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them

Panasonic India partners with Lemma Technologies for SignEdge Display Network

In OOH Solutions By M4G Bureau - September 25, 2019

Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem

Rooftop media business in Patna continues unabated

In OOH News By Bhawana Anand - September 25, 2019

Media owners wait favourable Court decision

Samsung set to launch QLED 8K Signage in India

In OOH Solutions By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality

Media operators caught off guard by Parbhani MC ban on outdoor publicity

In OOH News By Bhawana Anand - September 24, 2019

The ban has been enforced on ground-level media such as hoardings and pole kiosks

Higher cost of advertising will drive away business

In OOH News By Bhawana Anand - September 24, 2019

Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business

Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts: