Results For "OOH-industry"
220 News Found
RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 17, 2023
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.
‘I lived my dream working in the OOH industry’
Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.
Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at OAC 2023
In OOH News By M4G Bureau - April 24, 2023
The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.
‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’
In Digital OOH By M4G Bureau - April 13, 2023
“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.
dentsu, OOH Capital in global strategic partnership
In OOH News By M4G Bureau - March 29, 2023
“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.
Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency
In OOH News By M4G Bureau - March 27, 2023
ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder
‘Working in the OOH industry is extremely stimulating and demanding’
In Viewpoints By - January 10, 2023
Rachana Lokhande, Founder, Glocal Bridge & Advisor to the Board of IOAA, highlights the myriad experiences that go into the making of an OOH professional.
‘It pays to go big on diversity of talent’
In Viewpoints By - December 27, 2022
The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.
‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:
