Results For "OOH-Buying"
15 News Found
Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 11, 2023
In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies
Powering Programmatic OOH in Asia markets
In Digital OOH By Rajiv Raghunath - November 12, 2021
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28
‘Transparency, accountability will greatly determine brand choice of media’
In OOH News By Bhawana Anand - June 04, 2020
Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern
DOOH will grow as brands opt for omni-channel marketing: Barry Frey
In Digital OOH By Rajiv Raghunath - October 18, 2019
Also, programmatic OOH buying is gaining momentum, he says
Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019
In OOH News By M4G Bureau - April 25, 2019
Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying