Noise CMO Gaurav Mehta to address OAC 2023 on ‘How to prevent commoditisation of OOH buying’

Even as a rapidly evolving OOH industry targets to wrest a larger share of the ad pie, there is a certain disquiet about how the media is perceived and bought. Several underlying issues are pinning down OOH. Gaurav Mehta, Chief Marketing Officer, Noise will be sharing his perspectives on these matters as he participates in a panel discussion on the theme of ‘How to prevent commoditisation of OOH buying’ at the Outdoor Advertising Convention 2023 in Delhi on July 28-29

A celebrated voice in the world of marketing, Gaurav Mehta is currently leading Noise’s marketing strategies as the Chief Marketing Officer, driving transformative initiatives and spearheading comprehensive campaigns to establish it as a formidable brand in the competitive market. 

Throughout his illustrious career spanning over two decades, Gaurav has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee, establishing them as industry powerhouses. With his entrepreneurial background, Gaurav understands the challenges and timelines involved in nurturing startups and creating effective systems from the ground up, allowing him to strike a balance between innovation and scalability and ensuring sustainable growth for brands. He has been honoured as the Marketer of the Year and Forty under Forty by Exchange4Media, and recognized as a Power Profile by LinkedIn, for his exceptional achievements and significant contributions to the marketing industry. 

Gaurav Mehta is a MICA alumnus, where he earned his MBA degree, further fortifying his expertise in the realm of marketing. Besides his professional endeavours, he enjoys sports and is an avid reader with a great interest in politics, economics and history.