In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee;...
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022â€.
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
