Results For "OOH-Audience-Measurement"
15 News Found
Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’
In Digital OOH By M4G Bureau - June 25, 2021
The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
There's MORE in store for OOH audience measurement
In Digital OOH By M4G Bureau - March 16, 2017
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview: