Results For "OOH-Advertising"
185 News Found
OOH Advertising up 4.1% in Q2 2016
In Digital OOH By VJ Media Bureau - August 22, 2016
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.
Vodafone conserves rainwater through billboards
In OOH News By Satarupa Chakraborty - August 10, 2016
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
Built to Grow
In Viewpoints By M4G Bureau - June 29, 2016
It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.
OOH Advertising revenue in US goes up by 3.8% in Q2 2015
In OOH News By VJ Media Bureau - August 20, 2015
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
There is scope to more than double the base of advertisers: Abhay Mishra
In Viewpoints By M4G Bureau - July 13, 2015
Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:
Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course
In OOH News By VJ Media Bureau - July 08, 2015
Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related
Tom Goddard to speak on real-time OOH advertising at OAC
In OOH News By VJ Media Bureau - July 01, 2015
Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising
IOAA paves the way for signing MoU with AAAI to streamline OOH ops
In OOH News By VJ Media Bureau - June 22, 2015
This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Projection mapping can add a new dimension to OOH advertising
In Digital OOH By VJ Media Bureau - April 28, 2015
Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.