Results For "OOH-Advertising"
180 News Found
DOOH is here to stay and grow: research report
In Digital OOH By VJ Media Bureau - December 13, 2016
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending
UK's Talon launches new benchmarks for OOH advertising effectiveness
In Digital OOH By VJ Media Bureau - November 25, 2016
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format
Are mobile wallet brands gearing up for tactical OOH advertising?
In OOH News By VJ Media Bureau - November 14, 2016
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
Lead Ads completes 10 years in OOH advertising biz
In OOH News By Satarupa Chakraborty - September 30, 2016
The Ludhiana-based OOH firm has come a long way since its inception in Sept 2006
OOH Advertising up 4.1% in Q2 2016
In Digital OOH By VJ Media Bureau - August 22, 2016
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.
Vodafone conserves rainwater through billboards
In OOH News By Satarupa Chakraborty - August 10, 2016
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
Built to Grow
In Viewpoints By M4G Bureau - June 29, 2016
It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.
OOH Advertising revenue in US goes up by 3.8% in Q2 2015
In OOH News By VJ Media Bureau - August 20, 2015
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
There is scope to more than double the base of advertisers: Abhay Mishra
In Viewpoints By M4G Bureau - July 13, 2015
Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:
Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course
In OOH News By VJ Media Bureau - July 08, 2015
Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related