Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Origins Advertising taps semi-urban markets

In Gallery By Bhawana Anand - September 07, 2017

LED mounted vans drive brand promitions

Smart railway stations likely to open up new OOH avenues

In OOH News By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.

There's MORE in store for OOH audience measurement

In Digital OOH By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars

In OOH News By VJ Media Bureau - November 11, 2016

The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.

Times OOH launches Outdoor Branding Space at Mumbai Airport

In OOH News By Satarupa Chakraborty - September 02, 2016

At T2 elevated road underpass towards Mumbai airport, Times OOH has introduced 10 units of pedestal mounted backlit screens.

"Challenges in Indian OOH are pretty much like the scene worldwide”

In OOH News By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.

IOAA paves the way for signing MoU with AAAI to streamline OOH ops

In OOH News By VJ Media Bureau - June 22, 2015

This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)