Ad Policies & Regulations
“Challenges in Indian OOH are pretty much like the scene worldwide
Resonating fellow speakers’ opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

Payne cited the example of Sao Paolo and how the city, after some infrastructural changes and removal of almost 15000 sites, brought back OOH with utter effectiveness. He also showed us how “Link NYC, a wi-fi enabled city connecting system, contributed majorly to the welfare of the citizens while drawing a new landscape in OOH of the city. “Similarly, in India, you have a synthesis of creative workforce, growing economy and Government policies conducive to smart cities that can translate in exponential growth oh OOH of the country, Pyne added.
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Company News
billups reports massive revenue growth and continued global expansion
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OAC
Prarochan Group to showcase innovative OOH & Digital Advertising Solutions at OAC Expo 2025
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OAC
DGTOOHL to showcase data-driven OOH advertising technology at OAC Expo 2025
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OAC
Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH