'We need an education platform to create OOH awareness'

In Viewpoints By M4G Bureau - July 31, 2013

K.B. Agarwal, Managing Director- Rupa & Company Ltd, a big OOH spender, feels there is need for a well equipped OOH education platform in order to tackle issues such as measurement and monitoring in the industry.

'We have reposed faith in the medium'

In Viewpoints By M4G Bureau - July 19, 2013

Anuradha Aggarwal, Sr. Vice President, Brand and Consumer Insights, Vodafone India feels addressing gaps in the OOH industry in terms of measurement and other aspects will enhance confidence in the medium.

'Very little evaluation matrix'

In Viewpoints By M4G Bureau - July 19, 2013

Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.

Laqshya launches Research on Outdoor Audience Movement

In OOH News By VJ Media Bureau - May 27, 2013

The measurement will be done on by audience measurement metric based on traffic count and allow clients to reach a ballpark figure on OTS/ Eyeballs.

Gauging the OOH impact

In OOH News By Bhawana Anand - April 23, 2013

Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH eco-system.