SDMC places curbs on inside mall advertising

In OOH News By M4G Bureau - December 17, 2018

The civic body has notified concerned mall owners for share of media ad revenue accruals

Orienta Cine Advertising to market Landmark signages

In Digital OOH By M4G Bureau - December 13, 2018

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi

LG Electronics launches iconic signage at Ambience Mall, Delhi

In Digital OOH By M4G Bureau - December 12, 2018

Along with presenting top-notch 4K content, the signage can be used for creating immersive AR experiences

Hyundai Safe Move - Road Safety Campaign drives into schools, malls

In OOH News By M4G Bureau - October 17, 2018

Safe Move - Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH)

JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls

In Digital OOH By M4G Bureau - October 09, 2018

JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment

Festive spirit lights up Mumbai mall media

In OOH News By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands

A water-purifying installation at Lodha’s Palava

In Campaigns By M4G Bureau - October 01, 2018

Madison Turnt put up an alum Ganpati at the Xperia Mall, Palava for a period of 5 days for darshan and during the visarjan

Steep fee on mall facade in South Delhi rattles media owners

In OOH News By Bhawana Anand - September 04, 2018

Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi

SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers