‘The future of OOH will be illuminated with the light of innovation’

In Viewpoints By M4G Bureau - March 18, 2024

In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…

‘Let’s create an empathetic space for women’

In Gallery By - March 13, 2024

Sapna Parmar, CEO – Shlok Media, recaps her journey in the OOH space and tells Media4Growth how women bring a lot to the table with their ability for multitasking, empathy and more, and how the OOH industry can encourage more women to become a part of it and thus enrich it. Watch the video that’s part of our series ‘Women of OOH: Conversations with women who made their mark in the OOH industry’.

‘It won’t just be a man’s world anymore’

In Gallery By - March 08, 2024

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

‘There are more than enough ideas in this creative industry’

In Viewpoints By M4G Bureau - February 21, 2024

Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.

Insight Brandcom takes PM Modi’s Viksit Bharat Sankalp Yatra campaign across 8 states

In Campaigns By M4G Bureau - February 20, 2024

Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.

JCDecaux launches global airport pDOOH offering

In Digital OOH By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

‘DOOH presents a compelling case for brands to invest more’

In Digital OOH By Rajiv Raghunath - January 09, 2024

Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven, and engaging advertising solutions.

UK OOH specialist 75Media appoints Matt Connolly as Financial Controller

In Digital OOH By M4G Bureau - January 04, 2024

Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”

Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

In Research By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

‘We have thousands of digital screens around the US’

In Viewpoints By Rajiv Raghunath - November 06, 2023

US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.