Results For "MMA"
275 News Found
Havas Group introduces programmatic trading platform Adcity Solution
In Digital OOH By M4G Bureau - October 22, 2017
Havas Group introduces programmatic trading platform Adcity Solution
Madison Media wins Sri Sri Tattva Media AOR
In OOH News By M4G Bureau - October 10, 2017
Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space
Audio ads on Mumbai Suburban trains enjoy deep connect with commuters
In OOH News By Amaan Kazmi - October 10, 2017
On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience
US’ Adelphic opts for Rubicon Project’s programmatic platform
In Digital OOH By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
CAIT comes down heavily on Manforce for ‘derogatory’ campaign
In OOH News By - September 20, 2017
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
Ayuda implements deep integration with Hivestack
In Digital OOH By M4G Bureau - September 15, 2017
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
IPG Mediabrands India launches new Data Management Platform with MediaMath
In OOH News By M4G Bureau - August 08, 2017
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
DOmedia reinforces platform to sell OOH programmatically
In Digital OOH By M4G Bureau - May 30, 2017
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Sprinklr launches new display solution for rich DOOH experience
In Digital OOH By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres