Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India

In OOH News By M4G Bureau - March 15, 2021

Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.

KPMG India, Infomo in tie-up to tap digital advertisers

In Digital OOH By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads

TN permits movie halls to operate with full capacity

In OOH News By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

In Research By M4G Bureau - October 01, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - August 05, 2020

Showcase marks day of postponed Olympic Games Tokyo 2020 Closing Ceremony

SAP awards Global Media AOR to Omnicom Media Group

In OOH News By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

Consumer demand for non-essential, speciality goods depressed

In Research By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

Media & Entertainment industry could have knock-on effect: says KPMG report

In Research By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.