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The campaign is done in partnership with M+C Saatchi Group UK and Ocean Outdoor
From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to engage and surprise.
The project was inaugurated by M. Paramasivam, Executive Director of Punjab National Bank (PNB) in the presence of senior Railway officials and officials of PNB.
The campaign is executed by Khushi Advertising
The deal covers prominent ROB locations in areas such as Anna Salai, Chepauk, Triplicane, Mandaveli, Greenways Road, Adyar, Indira Nagar, Thiruvanmiyur, OMR, and Taramani.
‘Road Happy’ is an Ocean Outdoor digital creative competition winner
