Transit media has huge potential

In OOH News By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Lodha Group checks into Mumbai airport to connect with high-flyers

In Campaigns By M4G Bureau - February 21, 2019

In association with Madison Outdoor Media Solutions, an experiential zone was created at the arrival terminal of Mumbai airport

OOH to grow at 11% in 2019: Pitch Madison Advertising Report 2019

In Research By M4G Bureau - February 14, 2019

Organised retail, consumer services and real estate categories are the major contributors to the OOH pie

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

In OOH News By Bhawana Anand - January 04, 2019

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

Interim stay on amendments to TN outdoor ad policy

In OOH News By M4G Bureau - December 18, 2018

The Madras HC bench has granted interim stay after hearing a batch of petitions

Delhi media owners raise red flag on property tax, high tender fee 

In OOH News By Bhawana Anand - November 15, 2018

The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry concerns

Look who’s inviting now!

In Gallery By Shradha Mishra - November 14, 2018

Ranveer Singh is ambassador for Kotak Mahindra’s #IndiaInvited campaign

Ranveer Singh champions Kotak Mahindra #IndiaInvited campaign

In Campaigns By Shradha Mishra - November 14, 2018

Billboards in certain areas of Mumbai feature the creative of Ranveer Singh with folded hands, asking, "Card Mila Kya". And no, he is not talking about his wedding card