Weighing an extraordinary 800 kg, the modak has been officially recognised by the World Record Book of India as the ‘Biggest Modak Using Traditional Ingredients’.
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance of modaks during Ganesh Utsav.
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The campaign is executed by Platinum Outdoor
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards, fostering collaboration, and championing the interests...
The campaign is executed by Laqshya Media Group
The installation is done in partnership with OMD India and Osmo
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
The campaign is executed by SVA Media & Consultancy