Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
Pinwheel platform allows agency partners to directly fund vetted environmental programmes
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence, ensuring greater reach and engagement with key audiences
The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.
Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent agency, Madison World, signaling a potential shake-up in the...
The naming rights have been acquired in a strategic partnership with MOMS and TIML
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in the region via online delivery.
