Results For "Local"
144 News Found
Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign
In OOH News By M4G Bureau - May 10, 2018
Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance
All-party meet in Kerala backs ban on use of PVC flex for advertising
In OOH News By M4G Bureau - May 09, 2018
K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban
Lucknow media owners want business back on track
In OOH News By Bhawana Anand - April 12, 2018
Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city
Wagh Bakri blends in with local expressions
In Campaigns By M4G Bureau - March 26, 2018
The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka
Maharashtra Cabinet approves ban on flex boards, banners
In OOH News By M4G Bureau - March 16, 2018
The government ban on the use of flex boards, banners, flags and other plastic materials will be enforced by the local urban bodies and the Maharashtra Pollution Control Board
Media owners expect Hyderabad Metro pillar units to yield better returns in future
In OOH News By Bhawana Anand - February 27, 2018
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause
Murals to adorn vacant Houston OOH sites
In OOH News By M4G Bureau - February 20, 2018
Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations
Punjab Govt assessing industry feedback on draft ad policy
In OOH News By M4G Bureau - February 06, 2018
The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws
Draft Punjab outdoor ad policy needs to shed more light on DOOH
In OOH News By Bhawana Anand - January 29, 2018
The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into
FMIDecaux bags 20-yr contract to operate 500 smart BQS in Yangon
In Digital OOH By M4G Bureau - January 23, 2018
FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate 500 brand new, modern and elegant advertising bus shelters equipped with USB ports and LED screen on the roof with Estimated Time of Arrival display