OAC 2013: Times OOH launches'Vade Mecum' handbook

In OOH News By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

OAC 2013: Client seeks value for money

In OOH News By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

OAC 2013:"Sharing Responsibility - Is client playing its part?”

In OOH News By - June 22, 2013

How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.

Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'