Results For "LIC"
641 News Found
Vodafone amplifies road safety concerns
In Campaigns By M4G Bureau - January 31, 2018
Over 60 Vodafone volunteers participated in the ‘Vodafone Safety Bike Rally” in association with Meerut Traffic Police, and conducted ‘Nukkad Natak’ for public awareness of road safety
Draft Punjab outdoor ad policy needs to shed more light on DOOH
In OOH News By Bhawana Anand - January 29, 2018
The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into
Punjab Municipal Corporation releases draft Outdoor Advertising Policy 2018
In OOH News By M4G Bureau - January 25, 2018
The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their suggestions pertaining to the draft policy by January 31
Programmatic a catalyst for small screen networks
In Digital OOH By M4G Bureau - January 19, 2018
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media
SDMC invites bids for street furniture sites in central, south zones
In OOH News By - January 12, 2018
The allotment will be done on monthly license fee basis for the maintenance and operation of a cluster of sites in the central and south zones of SDMC. The contract will be awarded for a period of 7 years
Mumbai outdoor policy on the anvil; MHOA working closely with BMC
In OOH News By Bhawana Anand - January 11, 2018
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with
Madurai police issues notice to ad firms to remove dysfunctional traffic light poles
In OOH News By M4G Bureau - January 10, 2018
The traffic lights poles with blinkers stationed at the traffic intersections are meant to caution the commuters crossing the roads. It is reported that many of those lights are dysfunctional but the advertising continues
Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations
In Digital OOH By Bhawana Anand - January 09, 2018
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station
‘Global LED signage & display consumption scales estimated $56.5bn’
In Research By M4G Bureau - January 05, 2018
Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022
Network Media Solutions counts on cohesive civic policies for DOOH expansion
In Digital OOH By Amaan Kazmi - January 03, 2018
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth