OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Group M report ranks India as 3rd largest contributor in advertising

In Research By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility

DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

In OOH News By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

IIT & FIIT JEE co-branding battle comes to an end

In OOH News By M4G Bureau - December 03, 2018

The station branding has been taken by Bureau of Indian Standard (BIS)

SDMC plans to roll back property tax on media

In OOH News By Bhawana Anand - December 03, 2018

The matter was taken up by IOAA North Indian Chapter

National Geographic goes red in ‘monumental’ message

In Campaigns By M4G Bureau - November 22, 2018

The brand lights up iconic Indian monuments in red to drive home the need for preserving our planet

Fujifilm India opens graphic arts demo centre in Gurugram

In OOH Solutions By Bhawana Anand - November 21, 2018

The centre houses Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printer

Brands shine bright on JCDecaux India’s Citylights

In Campaigns By M4G Bureau - November 21, 2018

Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar were among those who used street furniture to promote their festive offers