Hack you way to a job: SOLV’s digital billboard challenge

In OOH News By M4G Bureau - July 18, 2019

Bangalore based B2B start-up SOLV has introduced India's 1st hackable digital billboard in the city inviting techies to crack the displayed puzzle and win a job, among other rewards

Cadbury celebrates sugar-less variant on OOH

In Campaigns By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Tarun Jha, Head - Marketing and Product, Skoda Auto India to speak at OAC 2019

In OOH News By M4G Bureau - July 12, 2019

Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’

Amazon brings Prime Day celebration alive with VR zones

In Campaigns By M4G Bureau - July 11, 2019

Customers can experience hundreds of Prime Day launches through virtual reality at select malls in top metros

Airport Authority of India ED-Commercial K L Sharma to speak at OAC 2019

In OOH News By M4G Bureau - July 11, 2019

K L Sharma will be addressing the 15th Outdoor Advertising Convention (OAC) on the theme of ‘‘Airport expansion plans – what’s there in it for advertising industry’

Carat India wins media duties of ACCA

In OOH News By M4G Bureau - July 11, 2019

The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office

Tasty Treat cheers for Team India with activations

In OOH News By M4G Bureau - July 10, 2019

The brand organised a multi-level campaign execution at 200+ Big Bazaar stores in association with INOX multiplex chain

Dentsu launches comprehensive single source consumer study- CCS 2019

In OOH News By M4G Bureau - July 09, 2019

The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in urban India

LIC of India Managing Director Suseel Kumar to address OAC 2019 on July 26

In OOH News By M4G Bureau - July 09, 2019

T C Suseel Kumar will speak on the theme of ‘What makes OOH a trusted consumer influencer’

Spidey fights the Elementals on OOH now!

In Campaigns By Bhawana Anand - July 09, 2019

Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'