‘Media owners & agencies should look to work in unison’

In Gallery By - October 06, 2023

The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)

‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

In Gallery By - September 27, 2023

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

StepOneXP forays into Singapore amidst rapid growth in India

In OOH News By M4G Bureau - September 14, 2023

The strategic expansion will help StepOne serve the growing Indian startup base in Southeast Asia.

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

‘Right ecosystem in India for digital display industry’

In Viewpoints By N Jayalakshmi - September 08, 2023

Atul Jasra, Country Head, TPV Technology India Pvt Ltd, a subsidiary of the TPV Group, which exclusively markets and sells Philips Professional Displays (PPDS) in India, shares with Media4Growth, his observations on the digital signage market in India, the challenges and opportunities in this space, and more.

Rail passenger volume moves up in Jul 2023 following a dip in Jun 2023

In OOH News By M4G Bureau - September 05, 2023

Volume close to 25-year average

Big Syn International Film Festival invites films, videos on positive change from India to be screened on Piccadilly Lights

In Digital OOH By M4G Bureau - September 04, 2023

India’s stories and messages of sustainability; from combating local or global issues such as climate change, poverty, illiteracy, to improving healthcare, sanitation or inclusion to be showcased to the world to inspire millions create a more sustainable world.

Dentsu India pays homage to ISRO’s Chandrayaan-3 moon landing with DOOH campaign

In Campaigns By M4G Bureau - September 01, 2023

The success of Chandrayaan-3 made India the first country to successfully on the lunar south pole.

Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association

In OOH News By Rajiv Raghunath - August 31, 2023

Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA

Voice of Indian OOH industry

In OOH News By M4G Bureau - August 25, 2023

An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry’s growth prospects