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‘Now is the best time to include OOH as part of the media mix’
In OOH News By - February 21, 2022
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Posterscope India elevates Fabian Cowan as Country Head
In OOH News By M4G Bureau - July 28, 2020
Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director
‘There’s so much to airport media’
In Viewpoints By M4G Bureau - March 14, 2019
Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum
Job portal Indeed urges everyone ‘to get to work’
In Campaigns By Bhawana Anand - September 23, 2017
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.