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Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn
In OOH News By M4G Bureau - January 24, 2023
Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
‘I see a lot of opportunities in the OOH space’
In Gallery By - December 13, 2021
Haresh Nayak, Founder & CEO of Connect Network Inc., talks about his new venture and the emerging opportunity universe. With tech playing such an important role we are attempting to connect AdTech with MarTech to make communication more action oriented and result driven, he says.
Haresh Nayak launches independent venture Connect Network Inc.
In OOH News By M4G Bureau - December 08, 2021
Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad
‘OOH is where we can exercise most creativity’
In OOH News By - April 21, 2021
Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.
Adomni powered Uber OOH expands digital cartop advertising network to New York City
In Digital OOH By Rajiv Raghunath - March 31, 2021
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
Autoliv displays safety commitment quite literally
In Campaigns By M4G Bureau - October 25, 2019
OUTFRONT Media's In-House Creative Studio designs larger-than-life 3D Teddy Bear for Autoliv to promote the company's vision of saving more lives
HP Inc. leverages retail stores with programmatic DOOH campaign
In Digital OOH By M4G Bureau - September 13, 2019
The brand demonstrates wireless printing feature through the video messaging in Indonesia
PATTISON Outdoor onboards Broadsign for network optimisation
In Digital OOH By Rajiv Raghunath - June 12, 2019
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
Outdoor LED display market to reach $22.4 bn by 2024
In Research By M4G Bureau - February 20, 2019
Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards