‘DOOH presents a compelling case for brands to invest more’

In Digital OOH By Rajiv Raghunath - January 09, 2024

Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven, and engaging advertising solutions.

Connect Network launches Immersive, transforming cinema planning

In OOH News By M4G Bureau - December 22, 2023

The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning

Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession

In Digital OOH By Rajiv Raghunath - November 29, 2023

Euroma2 is one of the top lifestyle malls in Rome

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Prasad More joins Connect Network Inc. as Chief Strategy Officer

In OOH News By M4G Bureau - August 23, 2023

Prasad’s responsibilities will include shaping Connect Network's strategic direction, identifying growth opportunities, and guiding the company's expansion into new markets.

JCDecaux acquires Clear Channel businesses in Italy & Spain

In OOH News By M4G Bureau - May 31, 2023

Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.

Alfalite in distribution agreement with Vitech US Inc. for Latin America markets

In OOH Solutions By M4G Bureau - May 30, 2023

“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.

Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

In Digital OOH By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand

Making haste, slowly

In Digital OOH By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

Shell USA acquisition of Volta is now complete

In OOH News By M4G Bureau - April 05, 2023

Brandt Hastings, formerly Chief Commercial Officer of Volta, will lead the Volta business