Results For "Impres"
49 News Found
Havells and Platinum Outdoor, welcome Ganpati Bappa with their 'FAN-tastic' outdoor campaign
In Campaigns By M4G Bureau - September 28, 2023
Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
Vi John and Cupshup launch Vi John Premier League Campaign
In Campaigns By M4G Bureau - May 29, 2023
The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions
Moving Walls to power MASTRUM platform customised for OOH advertising in Japan
In Digital OOH By M4G Bureau - April 28, 2023
MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand
‘DOOH can do the same things as TV and digital’
In Viewpoints By Rajiv Raghunath - February 20, 2023
Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:
Australia’s OOH net media revenue scales $1bn level in 2022
In OOH News By M4G Bureau - January 31, 2023
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
In OOH News By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
In-location experience management platform Raydiant acquires Sightcorp
In Digital OOH By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
Impressions of some great OOH across the globe
In Viewpoints By M4G Bureau - December 03, 2021
In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
In OOH News By Rajiv Raghunath - September 24, 2021
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays