Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

In Research By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Roadside media business will see quicker recovery

In OOH News By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

Vijay Sales begins to establish brand presence as lockdown eases

In Campaigns By Pray Jani - May 21, 2020

The summer seasonal campaign spotted in West Ahmedabad designed to catch upon the summer sales

Kumar Printers bags media rights for Saharanpur Rly Station

In OOH News By M4G Bureau - March 19, 2020

The media owning firm is installing 17 unipoles of 20/15 ft

Indore Smart City Development passes tender for OOH media

In OOH News By M4G Bureau - March 11, 2020

The tender will be given on BOT basis for 7 years

Advertising rights on unipoles and pole kiosks at Haridwar

In OOH News By M4G Bureau - March 06, 2020

The Nagar Nigam Haridwar published tender for advertising rights for 2 years

Tender for exclusive unipole rights in Indore

In OOH News By M4G Bureau - February 27, 2020

The Reserve price fixed for the first year is Rs. 2970000.00 and the total contract value of 10 years is Rs. 39904590.00

Housing scheme central to BJP OOH campaign ahead of Delhi polls

In OOH News By M4G Bureau - January 06, 2020

The campaign has been targeted at potential beneficiaries of the Pradhan Mantri Awas Yojna (Urban)

Kumar Printers bags media tender for 4 zones in Saharanpur

In OOH News By M4G Bureau - January 06, 2020

Close to 40 unipoles have been installed in all zones