Kumar Printers bags media tender for 4 zones in Saharanpur
By M4G Bureau - January 06, 2020
Close to 40 unipoles have been installed in all zones
Kumar Printer, a UP based media owning firm bags media rights for 4 zones of Saharanpur. The tender is bagged for the duration of two years. With this new tender allotted by the Saharanpur Nagar Nigam, the firm handles almost 11 zones of the Tier II city out of 16 zones. The company has installed 70 unipole media units in different parts of the city including important destinations like Bus Stand, Link Road, Markets and etc. The size of both sides facing media is 24/14 ft i.e. located in the center and side of the road.
Categories like entertainment, educational, retail and real estate are a few big spenders in the city however, the market is facing a glitch due to economy crunch where the duration of national campaigns has reduced drastically. Nonetheless the regional players which consider outdoor media as a prime communication tool continues to spend on this medium.
The company believes that the increase in their media acquisition will assist them in getting a stronger hold in the market and fetch more business. Also, they have started associating with agencies for campaigns with a bouquet of total 330 media units.