Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

‘Growing consumer base, buying power bolster OOH’

In Viewpoints By M4G Bureau - April 18, 2024

Dipankar Sanyal, CEO, Platinum Communications shares his expert insights on the approach to Gujarat market as an OOH specialist and suggests media owners to be more connected with advertisers.

‘OOH business in Delhi is on the ascendancy’

In Viewpoints By M4G Bureau - April 15, 2024

Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones

‘Gujarat is a very important market’

In Viewpoints By M4G Bureau - April 15, 2024

“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome as she offers her insights on the Gujarat OOH market.

Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 15, 2024

“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India

‘There's a plethora of data available today, the challenge is how to use & structure it’

In Viewpoints By M4G Bureau - April 12, 2024

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.

McDonald's Netherlands and TBWA use aroma to tingle taste buds

In Campaigns By Sakshi Sanghavi - April 10, 2024

Plain red and yellow billboards were installed with smell of fries emitting from them

Tata AIA's playful campaign ties life insurance to wedding preparations

In Campaigns By Sakshi Sanghavi - April 10, 2024

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.