OAA 2019 Jury Meet underway in Gurugram

In OOH News By M4G Bureau - June 28, 2019

The eminent brand marketers are selecting the winners of this year’s Outdoor Advertising Awards

Bigg Boss Tamil season 3 goes big on OOH

In Campaigns By Ria Banerjee - June 21, 2019

Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign

Lloyd Mathias to Chair OAA 2019 Jury

In OOH News By M4G Bureau - June 10, 2019

Lloyd has held senior leadership roles in sales, marketing & business development in Fortune 500 companies

DBL Medias wins exclusive media rights for Chennai city buses

In OOH News By M4G Bureau - May 17, 2019

The rights have been awarded for 3 years

Agnello Dias promoted as Creative Chairman, Dentsu Aegis Network India

In OOH News By M4G Bureau - April 03, 2019

In his new role with additional responsibility, Dias will guide and mentor the creative output of all DAN India companies

PMK wears campaign message on its sleeve, literally!

In Digital OOH By M4G Bureau - March 27, 2019

Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party

‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

Fevicryl takes art to the streets

In Gallery By M4G Bureau - August 24, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

Fevicryl takes art to the streets

In Campaigns By M4G Bureau - August 20, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank