‘Most brands recognise the core strengths of DOOH’

In Digital OOH By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

High-decibel sports events create compelling in-stadia branding opportunities

In OOH News By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.

Fanta leaves an orange splash on Chennai Metro

In Campaigns By Satarupa Chakraborty - February 14, 2017

The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.

Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits

In Campaigns By Satarupa Chakraborty - January 10, 2017

Big FM is promoting their brand among young college and office goers

Deadpool goes on an OOH spree

In Campaigns By Satarupa Chakraborty - February 19, 2016

Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.

Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East

In Campaigns By Satarupa Chakraborty - December 16, 2015

The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.

'Asbah' relies heavily on OOH

In Campaigns By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.

OOH media networks will grow in India, says experts

In OOH News By VJ Media Bureau - July 28, 2015

Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015

GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC

In OOH News By VJ Media Bureau - July 16, 2015

G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'