'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Laqshya Media Group brings on board Sai Nagesh with dual roles

In OOH News By Bhawana Anand - May 22, 2014

Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group

Madison Media wins Raymond Group Media AOR

In OOH News By VJ Media Bureau - June 24, 2013

Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.

OAC 2013: Is Activation a threat to Traditional OOH?

In OOH News By - June 21, 2013

Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?” at Outdoor Advertising Convention (OAC) 2013, Goa.