Results For "Global"
388 News Found
‘We’re working with some of the largest brands in APAC region’
In Viewpoints By Rajiv Raghunath - August 08, 2023
Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath
Madison Media moves up to be the World’s 4th largest Independent Media Agency
In OOH News By M4G Bureau - August 04, 2023
A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.
OOH global revenue tops $40bn in new WOO Global Market Index report
In OOH News By M4G Bureau - August 01, 2023
OOH market share against other media to go up to 5.1% from 4.7% in 2022
Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi
In OOH News By M4G Bureau - July 04, 2023
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
WOO Congress 2024 to be held in Hong Kong
In OOH News By Rajiv Raghunath - July 01, 2023
The Global Congress will be organised during June 5-7, 2024
A 75Media guide on how to create an impactful OOH campaign
In Research By M4G Bureau - June 23, 2023
The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury
In OOH News By M4G Bureau - June 16, 2023
Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.
Vistar Media launches ad design studio to reimagine creative for DOOH
In Digital OOH By M4G Bureau - June 07, 2023
Vistar Studio provides creative services globally to support advanced programmatic campaigns.