Are mobile wallet brands gearing up for tactical OOH advertising?

In OOH News By VJ Media Bureau - November 14, 2016

As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns

Adapt to be creative for the medium: Sanjeev Handa

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.

YOC & Young Outdoorians! Contest teams gear up to compete at OAC 2016

In OOH News By VJ Media Bureau - June 17, 2016

As breakaway sessions on Day 1 of OAC 2016, the contestants of YOC and Young Outdoorians! Contest 2016 were briefed by the respective anchors to create impactful creatives and media plans which will be presented to the respective jury tomorrow.

Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016

In OOH News By VJ Media Bureau - June 07, 2016

Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOH”. He will also participate in a panel discussion on this theme.

Samsung Gear S2 goes innovative with its OOH campaign

In Campaigns By Satarupa Chakraborty - March 01, 2016

As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.

Madison OOH wins Tata Motors Outdoor AOR

In OOH News By VJ Media Bureau - January 07, 2016

The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.

Samsung Gear S2 launches holiday campaign across the world

In Digital OOH By VJ Media Bureau - December 24, 2015

Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

DMRC's rapid expansion paves the way for outdoor media

In Viewpoints By M4G Bureau - September 01, 2015

DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.

Volvo in top gear on Mumbai OOH streets

In Campaigns By VJ Media Bureau - May 19, 2015

Bright Outdoor Media has executed the car campaign in the city

Wildcraft ropes in Milestone Brandcom to handle OOH media mandate

In Campaigns By Bhawana Anand - January 14, 2015

Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.