The way forward is transit: Pawan Bansal

In OOH News By Ria Banerjee - March 05, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru

In OOH News By Bhawana Anand - September 21, 2018

The campaign will take forward the #RedefineBasics proposition

Amiya Chandra calls for deeper engagement of OOH in development initiatives

In OOH News By M4G Bureau - July 30, 2018

Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry

IOAA intensifies action on illegal sites; to report matters directly to brands

In OOH News By Rajiv Raghunath - May 07, 2018

In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body

Ahmedabad media owners’ body reinforces S-O-P to remove curbs on timely payments

In OOH News By Bhawana Anand - January 23, 2018

The association has forwarded the modified S-O-P to all national specialist agencies and their various decision makers such as CEOs, CFOs, CCOs, Branch Heads, among others, but has not received any response from the agencies as yet

Industry leaders to deliberate upon growth opportunities in Delhi NCR market

In OOH News By M4G Bureau - November 16, 2017

Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’

Large formats will once again embellish Mysuru cityscape

In OOH News By Bhawana Anand - August 29, 2017

The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the state government’s Standing Committee on Taxation, Finance and Appeals.

DOAA in strife as key Board members resign

In OOH News By M4G Bureau - July 06, 2017

A way forward for the association not in sight yet

LG steps forward in making India cleaner

In OOH News By Satarupa Chakraborty - August 22, 2016

Consumer durables major LG India, in a unique outdoor activation, involved all LG outlets and their employees to contribute towards cleaner surroundings as their contribution in"Swachh Bharat Abhiyaan”

Metro Shoes puts its best foot forward through OOH

In Campaigns By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.