World Out of Home Organization signs up a further seven new members

In OOH News By M4G Bureau - March 14, 2023

Takes total global membership to 180

‘Fly Better’ with Emirates as A380 touches down at Bengaluru

In Campaigns By M4G Bureau - November 28, 2022

Glo – Greenline, the OOH arm of Lodestar UM, has unveiled a high-impact campaign to highlight the whole new flying experience that the airline offers to travellers.

WOO onboards new members from 7 countries

In OOH News By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA

In Digital OOH By M4G Bureau - September 27, 2021

Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

Havas Creative India bags integrated communication mandate of flybig airlines

In OOH News By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

Netherlands OOH body Outreach joins WOO

In OOH News By Rajiv Raghunath - January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

In OOH News By M4G Bureau - November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport

In Campaigns By M4G Bureau - September 18, 2020

In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only