R S Sodhi to deliver the valedictory address at OAC

In OOH News By VJ Media Bureau - July 02, 2015

Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible

Quality is paramount in everything we do: Spectacular MMT

In Viewpoints By M4G Bureau - June 08, 2015

Bengaluru-based Spectacular MMT under the astute leadership of founder directors Rajib Das and Samir Kumar Das has set high benchmark standards for the industry with unswerving attention on quality of work, client engagement, high-end infrastructure and machines, and right-skilled workforce.

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:

Vodafone crafts 3D innovation, runs on-ground activities in UP East

In Campaigns By Bhawana Anand - March 18, 2015

Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service

Blenders Pride makes a big style statement in the outdoor

In Campaigns By VJ Media Bureau - December 11, 2014

The high impact outdoor campaign blended with innovative onground consumer engagement created buzz across.

Samsung Galaxy Note 4 captures audience at Cyber Hub

In OOH News By Bhawana Anand - November 19, 2014

The location saw cluster advertising and engagement activities for 1 month.

Tic Tac takes'Strawberry Fields' to college-goers

In Campaigns By VJ Media Bureau - October 07, 2014

To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific

In Gallery By - July 29, 2014

The Ugly Truth–DOOH , Interactivity and Engagement

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.