Making haste, slowly

In Digital OOH By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

Worldcom OOH appoints Lydia Collins as Head of International Business Development

In OOH News By M4G Bureau - March 20, 2023

The appointment follows the company’s decision to expand its operations in the UK

Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement

In Digital OOH By Rajiv Raghunath - March 16, 2023

“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising

Worldcom OOH onboards Oliver Herrmann for international business development

In OOH News By Rajiv Raghunath - February 22, 2023

Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, is consolidating its activities in the European market.

‘Tested like Samsonite’ delivering a high decibel impact at T2, Mumbai Airport

In Campaigns By M4G Bureau - February 21, 2023

The airport campaign, executed by Rapport Outdoor Advertising in association with Times OOH, amplifies the toughness & durability of the product offering.

Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

‘It pays to go big on diversity of talent’

In Viewpoints By - December 27, 2022

The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.

Amazon Music belts out high decibel ‘Best of 2022’

In Campaigns By M4G Bureau - December 19, 2022

The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists

Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

In OOH News By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023

In OOH News By M4G Bureau - December 01, 2022

South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.