Results For "ECI"
401 News Found
‘OOH Audience metrics a must for data-driven decision-making’
In OOH News By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
Laser focus on quality, technology & transparency
In OOH News By Rajiv Raghunath - March 04, 2024
Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
A strategic recipe for maximising ROI
In OOH News By Neelambari Kakaraparthi - February 05, 2024
A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.
Worldcom OOH onboards Ruben Valverde as Head of Operations Europe
In OOH News By M4G Bureau - January 31, 2024
The global OOH specialist strengthens its presence in the European market
UK OOH specialist 75Media appoints Matt Connolly as Financial Controller
In Digital OOH By M4G Bureau - January 04, 2024
Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”
Connect Network launches Immersive, transforming cinema planning
In OOH News By M4G Bureau - December 22, 2023
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
Core Media Pakistan bags ‘South Asia Specialist Agency’ title for spectacular LUX campaign
In OOH News By Rajiv Raghunath - December 01, 2023
The specialist agency wins the award at the Campaign Asia-Pacific Agency of the Year Awards
SEPL Visual Solutions to showcase interactive display products at DDX Asia expo
In OOH Solutions By M4G Bureau - November 30, 2023
SEPL Visual Solutions specialises in innovative Absen Outdoor Naked-eye 3D LED walls and will be participating as exhibitor at DDX Asia - the one-stop exhibition of digital display solutions for retail and OOH industries, to be held at the Nehru Centre, Worli, Mumbai, on December 8-9, 2023.