pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson

In OOH News By Rajiv Raghunath - November 06, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'

OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.

75Media appoints dedicated team for Scotland network

In OOH News By Rajiv Raghunath - October 27, 2023

Mark Russell will head up the team as Business Director for Scotland

SkyBlue Media transforming bus fleet, bqs advertising in Dubai

In Gallery By - October 25, 2023

Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth

Business transformation agency Valtech bolsters its leadership team in APMENA

In OOH News By M4G Bureau - October 12, 2023

The appointment of Ralf Zink as its new Chief Operating Officer, APMENA and Shannon Dix as its Managing Director, SEA & China will drive growth for both Valtech and its clients as they take advantage of digital acceleration in the region

‘Partnerships have always been key to our success’

In Viewpoints By Rajiv Raghunath - October 12, 2023

Angie Cutter, Managing Director – South-east Asia, Billups shares her perspectives on cross-border partnerships in a changing OOH environment and why the upcoming 2nd WOO APAC Regional Forum “is a must-attend platform for all of us in the OOH industry”. The Forum will be held in Bali on November 1-3, 2023.

UK’s 75Media appoints Joel Turner as commercial director

In OOH News By M4G Bureau - October 04, 2023

In his new role Joel will be responsible for developing 75Media’s proposition and delivering on the business’ vision of being the number one billboard network for brands in the UK

Karan Sapru Joins MOMS OOH as Business Director for South Region

In OOH News By M4G Bureau - September 28, 2023

Karan brings in a wealth of experience having previously worked at organisations such as Dentsu, Laqshya and Unitech Group.

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.