Global spends on DOOH to grow at 10.1% until 2021

In Research By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

Kicking off a new brand wagon!

In OOH News By Bhawana Anand - November 24, 2018

Prime Marketing uses four rail engines of Southern Railways to promote Sharon Plywoods

Brands shine bright on JCDecaux India’s Citylights

In Campaigns By M4G Bureau - November 21, 2018

Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar were among those who used street furniture to promote their festive offers

Another kind of Dutch courage?

In Gallery By M4G Bureau - November 16, 2018

As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

Jagran Engage wins media rights over Lucknow Metro Phase 2

In OOH News By M4G Bureau - November 16, 2018

The OOH firm already holds the rights for Phase 1 of the city’s Metro network

Tata Steel’s global growth story stands tall on OOH 

In Campaigns By Bhawana Anand - November 15, 2018

In association with Kinetic India, the brand narrates its success story by using a Burj Khalifa replica

PlayAds targets Sabrimala pilgrims with digital utility format

In Digital OOH By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa

Ranveer Singh champions Kotak Mahindra #IndiaInvited campaign

In Campaigns By Shradha Mishra - November 14, 2018

Billboards in certain areas of Mumbai feature the creative of Ranveer Singh with folded hands, asking, "Card Mila Kya". And no, he is not talking about his wedding card

Lucknow Nagar Nigam brings down roadside media

In OOH News By Bhawana Anand - November 13, 2018

The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry