Results For "Creative"
384 News Found
Creativeland Asia wins 3 Bronze Lions for Merc campaign
In OOH News By M4G Bureau - June 20, 2018
The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’
Vodafone promotes IoT services for smart business
In Campaigns By M4G Bureau - June 14, 2018
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
FEPE Congress gets underway in Sorrento, Italy
In OOH News By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
Bisleri Fonzo fizzes up with #MMMbhiAAHbhi
In Campaigns By Ria Banerjee - May 25, 2018
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer
Mind.Fit says it’s all in the mind
In Campaigns By Bhawana Anand - April 25, 2018
The catchy, creative campaign, planned and executed by MOMS Outdoor Media Solutions, is writ large at corporate parks and key traffic junctions in Bengaluru
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment Limited
In OOH News By M4G Bureau - March 08, 2018
The account will be handled by Mumbai office
Freedom Oil slips into the OOH fast line with JarCar offer
In Gallery By Bhawana Anand - March 01, 2018
The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize
Freedom Oil slips into the OOH fast line with JarCar offer
In Campaigns By M4G Bureau - February 28, 2018
The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize