Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing

In OOH News By Sakshi Sanghavi - April 02, 2024

A team of 6 maestros has been introduced under the wing

Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors

In OOH News By Sakshi Sanghavi - March 28, 2024

The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio

Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities

In OOH News By Rajiv Raghunath - March 28, 2024

The job roles are diverse, from creative design to campaign management

Madison Media, Wavemaker India lead OOH victories at EMVIES 2024

In OOH News By Sakshi Sanghavi - March 27, 2024

The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22

Ocean Outdoor aligns Digital Creative Competition across Europe

In Digital OOH By Rajiv Raghunath - March 26, 2024

One brand will win the inaugural Grand Prix

Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

‘Creativity holds the potential to elevate OOH advertising campaigns’

In Viewpoints By M4G Bureau - March 20, 2024

However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India

‘We Must DOOH Better’

In OOH News By Rajiv Raghunath - March 19, 2024

Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success

‘It is an exciting time for the OOH industry’

In Viewpoints By M4G Bureau - March 19, 2024

Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.

Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer

In OOH News By M4G Bureau - March 01, 2024

Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry