Results For "Creative"
361 News Found
The Brand Sigma celebrates 3rd Anniversary, setting new standards in the OOH industry with its pro consumer approach.
In Campaigns By Aayush Mohanan - October 26, 2023
To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India campaign led by premium static and DOOH creatives.
ITC Mom's Magic unveils spectacular #HarMaaDurga campaign
In Campaigns By M4G Bureau - October 25, 2023
Through the creative use of AI, Xperia Alive Media transformed each mother's image into a virtual representation of the revered goddess Durga
Omnicom names DDB’s Aditya Kanthy CEO of newly formed Omnicom Advertising Services in India
In OOH News By M4G Bureau - October 18, 2023
CEO of DDB Mudra Group to oversee creative agency group.
Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing
In Digital OOH By Rajiv Raghunath - October 12, 2023
A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London
Automation in OOH…Does anyone really care?
In Viewpoints By Rajiv Raghunath - September 14, 2023
Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.
ideacafe appoints Ritesh Chaudhary as Chief Content Officer
In OOH News By M4G Bureau - September 04, 2023
With more than 18 years of experience, Ritesh is a seasoned creative professional, a photographer, and a visual storyteller.
Lion campaign wins OMA ‘Big, Bold, Bright’ Q2 Creative Collection award
In OOH News By M4G Bureau - September 01, 2023
Paramount Pictures Australia bags ‘Best Use of Multi-Format’ award
‘Technology helps supercharge our creativity’
In Viewpoints By Rajiv Raghunath - August 23, 2023
Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath
How to make your outdoor campaign go viral
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification